Marketing Strategy and Communications Manager at UBM Aviation
2010 - 2012
Marketing Strategy and Communications Manager at OAG
2010 - 2012
UBM Aviation provides data, analytics, events and other information to the global aviation industry. UBM Aviation is based in the UK, and has offices across the globe. Through my work there I gained exposure to marketing in an international environment. One of UBM Aviation's best-known brands is OAG, a data and technology company whose customers include the best known names in the travel and aviation industry.
At UBM Aviation/OAG I developed marketing communications plans and programs. Major initiatives were a re-branding initiative and a voice of the customer research project to better position the company. One outcome of brand process was the development of brand guidelines, streamlining and unifying the organization's image and resulting in substantial time and cost savings.
I also managed a talented team of marketing professionals; together we delivered an impressive body of creative and strategic work including the design and production of numerous product information pieces, product and brand advertising campaigns, trade show initiatives and more.
Director, Online Client Services at Staywell Custom Communications, MediMedia USA
2007 - 2009
StayWell is a terrific organization offering marketing services to hospitals, payors, retail pharma and other health-related organizations. StayWell publishes health content in print and online forms that is used by health organizations to attract and inform their consumers. My role, which was new to the company, was to build an infrastructure for the management of the company's roster of clients utilizing their interactive products. While there I built their database of clients, educated their wonderful team of account managers on online marketing practices and raised awareness of the importance of marketing analytics as a measure of client and company success.
Director, Online Client Services at StayWell Custom Communications
2007 - 2009
Senior Account Manager at ClearGauge
2005 - 2007
ClearGauge was an interactive agency that specialized in B2B marketing. ClearGauge offered SEO/SEM as well as other forms of online marketing along with website and online marketing strategy services. While the agency was small, its client roster was impressive and included Fortune 500 companies such as Dow, DuPont, Caterpillar, GE and Hearst.
At ClearGauge I managed client accounts, working with my customers to understand their markets, define their KPIs and develop marketing campaigns. My roster included a significant number of healthcare and health technology clients as well as a diverse array of accounts including huge industrial chemical companies, a trade show exhibit manufacturer, a commercial printer, software companies and more.
At ClearGauge we placed a high degree of emphasis on measurement and optimization. While there, I gained exposure to web analytics, working with such platforms as WebTrends, Omniture/SiteCatalyst and Google Analytics. I would analyze campaign data, present the results to clients and work to understand their business challenges, often leading to opportunities to grow the relationship.
Often our work revolved around helping clients to improve their websites and landing pages, in order to better engage their customers, ultimately leading to better online conversion and lead generation.
Account Supervisor at TuckerKnapp
2001 - 2004
TuckerKnapp Integrated Marketing was a midsize agency offering integrated marketing services for B2B companies in the healthcare, foods and technology industries. TKI had a range of services that included PR, design, copywriting, production, research, branding and more.
I managed healthcare accounts, serving as the liaison between the agency and its clients that included large healthcare associations as well as device manufacturers and others. We partnered closely with clients to understand their needs and could offer a comprehensive range solutions. I managed the client relationship, developed strategies and proposals, keeping the projects on track and in scope.
While at TuckerKnapp, I was offered the opportunity to manage the content development for a large food industry website as well as manage the development of a portal for health industry professionals.
Eventually, my role focused exclusively on the interactive side of the business, and I was part of the agency's new business team. While there I developed and rolled out new services to clients that included website strategy, SEO and affiliate marketing programs.
My experience at TKI launched me down the path toward interactive marketing.
Principal at Marketing Communications Consulting
1996 - 2000
A consultant at heart, I am adept at working with businesses to clarify their marketing needs, define strategies and craft solutions.
My projects range from development of strategic business and marketing plans to hands-on creation of marketing communications, content development and sales materials. Specializing in healthcare and B2B industries.
Marketing Manager at Advocate Healthcare
1990 - 1996
Advocate is a leading health delivery network consisting of hospitals, outpatient facilities, physician groups, home care and more. It was while working at Advocate that I developed my passion for healthcare marketing.
Originally hired as a graphic designer, I progressed through a series of positions at Advocate. Ultimately, I was assigned to manage marketing for Advocate's largest hospital, Christ Hospital and Medical Center. In this role, I led a team that included hospital and corporate administrators to rationalize the hospital service lines and position the hospital in its market.
In addition to my work with Christ Hospital, I was the marketing lead for Advocate's cardiovascular service line, an initiative that brought together all of its hospitals and other entities that provided cardiac care.
I worked with service line managers to develop and implement their marketing plans. At Advocate, we placed a high importance on great writing and design and I worked with some wonderful talent at agencies, design firms, photographers writers and others. We produced television, radio, print and outdoor advertising, patient education materials, direct mail and more. My work at Advocate was foundational to my professional development and I am very proud of my team's achievements there.
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